Words matter. So these journalists refuse to call GOP election meddling an ‘audit.’

Contractors for a private company examine ballots from the 2020 election in Maricopa, Ariz., part of a partisan review triggered by Republican lawmakers that is now being imitated in Pennsylvania. (Matt York/AP)

By Margaret Sullivan

Media columnist

September 14, 2021 at 6:00 a.m. EDT

There’s a simple but powerful idea behind the Philadelphia Inquirer’s recent decision not to use the word “audit” when referring to an effort by the state GOP to investigate the 2020 election:

Words matter.

The words that a news organization chooses to tell a story make a difference. If a journalist calls something a “lie,” that’s a deliberate choice. So is “racially tinged.” Or “pro-life.” Or “torture.”

Such decisions carry weight. They have power.

Acknowledging this power and being transparent about those choices is exactly what the Inquirer did the other day when it embedded within a news story a bit of explanatory text, under the headline: “Why We’re Not Calling It an Audit.”

In clear language, the paper explained that it’s because “there’s no indication” that this effort, which follows months of demands from Donald Trump alleging baselessly that the election was rigged, “would follow the best practices or the common understanding of an audit among nonpartisan experts.”

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